marketing professor leans over table to help group of students

Marketing Degree

Are you creative? Do you like to explore the behavior of different consumer groups? Are you interested in retail management or fashion merchandising? Do you like keeping up with the latest digital and social media trends? Do you enjoy sales?

If you answered “yes” to one or more of these questions, then a bachelor's degree in marketing could be a great fit for you!

As a marketing major at SBU, you will engage in subject such as:

  • Advertising
  • Digital and social media marketing
  • Retailing
  • Professional selling
  • Marketing research
  • Marketing management
  • Consumer behavior
  • Graphic design
  • Along with much more!

You will have the opportunity to apply concepts you learned in your marketing courses to real-world experiences while working with local businesses on marketing projects. For example, in your advertising class you will work to create an advertising campaign for a company, which will prepare you for a future career in advertising and marketing. 

According to the 2017-2018 College Salary Report by PayScale, marketing graduates earn an average career pay of $45,200 and mid-career pay of $84,900. A bachelor's degree in marketing from SBU will open up numerous career opportunities and prepare you for success in the marketing industry.

The Marketing degree is offered through SBU's Robert W. Plaster College of Business and Computer Science





(For College of Business and Computer Science graduates in fall 2016 within six months of graduation)

Students working on group projects at outside table

the sbu advantage

  • More than 75% of students in the business administration department complete at least one internship before graduation.
  • Our course in digital and social media marketing is a unique feature that will give you an advantage compared to marketing graduates from other universities.
  • Small class sizes allow you to engage in group projects and give formal presentations, which will enhance your communication skills and set you apart from other candidates when applying for internships and jobs.
  • Working with local businesses to complete real-world marketing projects will provide you with valuable experience and networking opportunities.

Faith Integration

As a marketing major at SBU, you will learn how to use Biblical truths as the foundation for marketing strategies. For example, in your marketing courses you will explore how the "Golden Rule" is key to building trusting and long-term relationships with customers.

Psalm 15 - The SBU College of Business and Computer Science's Psalm 15 initiative provides intentional integration of faith and academic discipline. Using Psalm 15 as a basis, the College has identified eight character traits that should be the hallmark of the College's students and graduates. These character traits are emphasized in coursework and in a special lecture series. The highlighted character traits are: Integrity, Service, Respect, Charity, Faithfulness, Truthfulness, Humility and Perseverance.

Ethics and Professional Development — As part of an intentionally Christian education, all students in the College of Business and Computer Science take a senior-level course in Ethics and Professional Development. The course teaches Christian personal and professional ethics and equips students with life skills such as career development, etiquette, and personal financial planning, with the goal of producing ethical business leaders who will be servant leaders in the workplace.


Examples of organizations that have employed our graduates:

  • BKD
  • Cerner Corporation
  • Convoy of Hope
  • D3 Technologies
  • EasyMac Sales
  • Enactus
  • Grant Thorton, LLP
  • Lockton Company
  • Sam's Club


Examples of organizations that have provided internships for our students:

  • BKD
  • Citizens Memorial Hospital - Marketing department
  • D3 Technologies

graduate schools

Examples of graduate schools attended by our graduates:

SBU's business administration program is such a unique program in that not only was it fun and pertinent coursework, but the faculty genuinely cares for students and desires success for each one. I was not just a number. Because of this superior level of care, I know that my professors did everything they could to prepare me for the workplace and career success.

Courtney Flannigan '12, Project Coordinator for Lockton Companies, LLC
Courtney Flannigan, Marketing alum

Clubs and organizations


Formerly known as Students In Free Enterprise (SIFE), Enactus is an international nonprofit organization (headquartered in Springfield, Mo.) dedicated to inspiring students to improve the world through entrepreneurial action. More than 69,000 students at more than 1,740 universities in 36 countries plan and implement community development projects to improve the world around them. At the end of each school year, the teams present their projects at a regional competition. Select teams advance to the national competition with the winner advancing to the Enactus World Cup where one team is chosen the winner among all participating universities.

SBU Enactus has won its regional competition nearly every year since 1985 and has gone on to succeed consistently at the national level, ranking as high as the top 8 in the nation in 2017.

Delta Mu Delta

Delta Mu Delta is an international honor society established to recognize and reward superior scholastic achievement of students in business administration. The purpose of Delta Mu Delta is to promote higher scholarship in education for business, and to recognize and reward scholastic attainment in business subjects. Delta Mu Delta is an invitation-only society for juniors and seniors in the top 20% of their class with a minimum GPA of 3.25.

Phi Beta Lambda (PBL)

Future Business Leaders of America-Phi Beta Lambda, Inc. (FBLA-PBL) is the largest career student business organization in the world. PBL is for college students whereas FBLA is for high school students. PBL has more than 10,000 members and more than 500 chapters. 

SBU's PBL chapter consistently excels at the yearly state and national competitions. In 2017, SBU PBL competed against 208 students and 15 universities at the state competition and had 20 top-five finishes, including six first-place winners. At the 2017 national competition, SBU PBL had nine students compete and brought home eight top-10 finishes!

Financial Management Association (FMA)

Financial Management Association (FMA) offers amazing opportunities for business students. In the SBU FMA chapter, students have the opportunity to meet and network with local finance professionals, engage in investment competitions, participate in community service, and network with SBU peers. As a member of FMA, a national organization, students gain access to FMA's extensive online library, online forecasting competition, job posting board, and international networking and award opportunities.


The Robert W. Plaster College of Business and Computer Science (COBACS) offers many privately funded department and college-level scholarship opportunities for its students. During the 2015-16 academic year, more than $64,000 was awarded in private scholarships to COBACS students.

  • Aric Beckham Memorial Scholarship
  • Bill & Geneva Williams Memorial Scholarship
  • Business College Scholarship
  • Clifford & Marie Gouge Memorial Scholarship
  • Dexter Yager Business Scholarship
  • Gary & Jane Black Excellence Scholarship
  • Gladys Henderson Memorial Scholarship
  • Jack Henry & Associates Scholarship
  • Lynn & Dean Credille Memorial Scholarship
  • Melvin & Minnie Hall Memorial Scholarship
  • Nebraska Book Company Scholarship
  • Ralph Stufflebam Memorial Scholarship
  • Ruby Letsch-Roderique Business Scholarship
  • W. Lee Beaver Trust Scholarship

Taylor Center

The Robert W. Plaster College of Business and Computer Science (COBACS) is housed in the Gene Taylor National Free Enterprise Center. The Taylor Center was expanded and renovated to provide the following benefits for our students:

  • Increased number of dedicated study areas and presentation rooms that can be reserved in advance
  • Keycard access for COBACS majors increases building security while allowing you to access space and equipment after hours to effectively study and work on group projects
  • Unique marker board walls in the presentation rooms, study rooms, open computer lab, and student lounge create in an engaging opportunity to write, draw, or design on the walls as you study and learn

Marketing Four-Year Plan


Fall Semester

ENG 1113 English Composition I 3
MAT 1143 College Algebra 3
CIS 1103 Computer and Information Management 3
BUS 1013 Introduction to Business 3
BIB 1013 Old Testament History 3
UNI 1111 University Seminar 1
Total hours 16

Spring Semester

ENG 2213 English Composition II 3
COM 1103 Fundamentals of Speech Communication 4
BUS 1193 Business Calculus 3
BUS 2013 Business Communications 3
BIB 1023 New Testament History 3
UNI 1121 Introduction to Critical Thinking 1
Total hours 16


Fall Semester

BUS 2023 Business Statistics 3
ART/FAR 1013 Introduction to Art 3
ACC 2013 Principles of Financial Accounting 3
ECO 2023 Principles of Microeconomics 3
MGT 3013 Principles of Management 3
Total hours 15

Spring Semester

PSY 1013 General Psychology 3
HIS 2213/2223 U.S. History I or II 3
ACC 2043 Principles of Managerial Accounting 3
ECO 2033 Principles of Macroeconomics 3
MKT 3023 Principles of Marketing 3
Total hours 15


Fall Semester

BIO 1004 Principles of Biology 4
MGT 3033 Operations Management 3
MKT 3083 Advertising 3
MKT 4023 Marketing Management 3
MKT 3033 Consumer Behavior 3
Total hours 16

Spring Semester

PHS 1004 Introduction to Physical Science 4
SPF 2012 Introduction to Spiritual Formation 2
 LDR 4043 Ethics and Professional Development 3
ART 2703 Introduction to Graphic Design 3
  Cultural Studies 3
Total hours 15


Fall Semester

BUS 3073 Legal Environment of Business I 3
FIN 3053 Business Finance 3
  Elective for 128 Hours 3
MGT/MKT 4153 Retailing 3
POL 1113 American Government and Politics 3
Total hours 15


MKT 3073 Professional Selling 3
MKT 4253 Digital and Social Media Marketing (Online) 3

Spring Semester

KIN 1162 Foundations of Physical Fitness/Wellness 2
  Upper-level COBACS Course 3
MGT 4083 Strategic Management 3
MKT 4013 Marketing Research 3
CIS 3303 Systems Management 3
Total hours 14

This is a proposed guideline. Please check the catalog and see your advisor for your final degree requirements.
Southwest Baptist University reserves the right to make changes to degree plans without advanced notice or obligation.
The student is responsible for understanding and completing all general education, degree, departmental and graduation requirements.

Download in PDF format:
Marketing Plan